The Association of Bumiputera Women in Business and Profession, or better known as Peniagawati was set up on 24 March 1980 and is the longest-running women entrepreneur association in Malaysia. Peniagawati has over 1000 members from various industries and professions ranging from micro, small, medium to large enterprises. Being the pioneer in women entrepreneurship in Malaysia, Peniagawati works very closely with government ministries and agencies in Malaysia as well as with the private sector, other NGOs, international partners and the media.